USF St. Petersburg campus Faculty Publications
A cluster analytic approach for consumer segmentation using the vegetarian/meatarian distinction.
Document Type
Article
Publication Date
2003
ISSN
1045-4446
Abstract
In this study, we use cluster analysis to create a consumer segmentation scheme based on individuals' vegetarian/meatarian orientation, along with key attitudinal, personality, and demographic characteristics. Such characteristics include concern for animals, concern with health, concern for the environment, attitude toward corporate ethical practices, need for cognition, social conformity, age, gender, and level of education. In segmenting consumers along these dimensions, this research study not only expands our knowledge about consumers, but also provides useful insight for marketers of food products and services.
Language
en_US
Publisher
Routledge (Taylor & Francis Group)
Recommended Citation
Trocchia, P.J. and Janda, S. (2003). A cluster analytic approach for consumer segmentation using the vegetarian/meatarian distinction. Journal of Food Products Marketing, 9 (2), 11-23.
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.
Comments
Abstract only. Full-text article is available only through licensed access provided by the publisher. Published in Journal of Food Products Marketing, 9 (2), 11-23. DOI: 10.1300/J038v09n02_02 Members of the USF System may access the full-text of the article through the authenticated link provided.