Using the pyramid approach to teaching marketing research.

Authors

James W. Peltier
John Westfall
Thomas L. AinscoughFollow

SelectedWorks Author Profiles:

Thomas L. Ainscough

Document Type

Article

Publication Date

2001

ISSN

0007-6678

Comments

Citation only. Full-text article is available through licensed access provided by the publisher. Published in Business Education Forum, 55(4), 40-43.

Language

en_US

Publisher

National Business Education Association

Recommended Citation

Peltier, J.W., Westfall, J. & Ainscough, T.L. (2001). Using the pyramid approach to teaching marketing research. Business Education Forum, 55(4), 40-43.

Creative Commons License

This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.