Effects of brand name, bank name, and interest rate on consumer evaluations of credit cards.

Authors

Thomas L. AinscoughFollow
Omar Ayub
Pierre Reyne

SelectedWorks Author Profiles:

Thomas L. Ainscough

Document Type

Article

Publication Date

1999

ISSN

1363-0539

Comments

Citation only. Full-text article is available through licensed access provided by the publisher. Published in Journal of Financial Services Marketing 4(1): 37-48, 1999.

Language

en_US

Publisher

Palgrave Macmillan Ltd.

Recommended Citation

Ainscough, T.L., Ayub, O. & Reyne, P., (1999). Effects of brand name, bank name, and interest rate on consumer evaluations of credit cards. Journal of Financial Services Marketing 4(1): 37-48, 1999.

Creative Commons License

This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.