Faculty Publications


International human rights and consumer quality of life: An ethical perspective.

SelectedWorks Author Profiles:

Thomas L. Ainscough

Document Type


Publication Date


Date Issued

January 2007

Date Available

December 2011


This article represents an attempt to expand understanding of and dedication to global social justice through presentation and extension of the Rawlsian philosophical tenets regarding the definition and provision of basic commodities. The first section provides a literature review of Rawl’s outlook on distributive justice, modifying his conceptual frame to avoid pitfalls regarding the duties of nations. Following a discussion of these obligations, the current status of the global community is described using data collected by the United Nations Development Program. The last section is designed to show how additional progress can be made, with an emphasis on solutions that must be implemented across nations. It is the authors’ hope that macromarketing researchers will take a leadership role defining, disseminating, and evaluating the moral obligations that significantly impact the quality of people’s consumer lives.


Abstract only. Full-text article is available only through licensed access provided by the publisher. Published in Journal of Macromarketing, 27(4), 370-379. doi: 10.1177/0276146707307128 Members of the USF System may access the full-text of the article through the authenticated link provided.




Business Research Division, Graduate School of Business Administration, University of Colorado