Asian images portrayed in the websites of US higher education institutions

Authors

Xiaopeng Wang
Anne Cooper-Chen

Document Type

Article

Publication Date

2009

Abstract

Using a purposive sample of 263 US colleges and universities, the analysis identified 378 Asian models from 8,319 human models. Results showed Asian students to be under-represented on the web compared to their proportion in the student body, whereas African Americans were proportionately represented. Instead of stereotypical portrayals, Asians appeared neutral in terms of power positions.

Comments

Abstract only. Full-text article is available only through licensed access provided by the publisher. Published in Chinese Journal of COmmunication

Language

en_US

Publisher

Routledge

Recommended Citation

Chinese Journal of Communication, 2(2), 193-211

Creative Commons License

This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.