USF St. Petersburg campus Faculty Publications
A comparison of reliability between telephone and web-based surveys.
Document Type
Article
Publication Date
2007
ISSN
0148-2963
Abstract
The purpose of the present study was to compare a methodologically sound telephone interviewing technique to the most promising web survey technique. Specifically, the web survey conducted for the present study randomly selected respondents who were members of a consumer panel whereas the telephone survey used a “cold-calling” method to randomly selected respondents. Two waves of each telephone surveys and web-panel surveys were conducted. The present study is one of the first to empirically show that web panels can produce more reliable data estimates than telephone surveys. Further, web panels are cheaper and less time consuming to conduct than telephone surveys. Even though web panels might not be appropriate for all survey research endeavors, the results show that they can be a viable alternative to telephone surveys that allows researchers to conduct high-quality research.
Language
en_US
Publisher
Elsevier
Recommended Citation
Braunsberger, K., Wybenga, H., & Gates, R. (2007). A comparison of reliability between telephone and web-based surveys. Journal of Business Research, 60(7), 758-764. doi:10.1016/j.jbusres.2007.02.015
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.
Comments
Abstract only. Full-text article is available through licensed access provided by the publisher. Published in Journal of Business Research, 60(7), 758-764. doi:10.1016/j.jbusres.2007.02.015 Members of the USF System may access the full-text of the article through the authenticated link provided.